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Jason Patterson

Social Metrics Are Not Vanity Metrics

The term “vanity metrics” invites its own dismissal. Page one of a Google search on the term yields definitions such as “things you can…

Jun 8, 2021

Social Metrics Are Not Vanity Metrics

Jun 8, 2021

How Do We Cure What Ails Marketing?

Today’s marketers have more tools, toys, and targeting at their disposal than ever before. They’ve never been better armed to fight the…

Jun 2, 2021

How Do We Cure What Ails Marketing?

Jun 2, 2021

Are 75% Of B2B Ads Really Ineffective?

A recent article by Marketing Week referenced a report from LinkedIn stating that 75% of B2B ads are “ineffective,” by which they mean they…

May 19, 2021

Are 75% Of B2B Ads Really Ineffective?

May 19, 2021

Demand-Gen vs. Lead-Gen: What’s The Difference?

Probably no two terms in B2B marketing get mistaken for each other as often as demand generation and lead generation. They are often…

May 19, 2021

Demand-Gen vs. Lead-Gen: What’s The Difference?

May 19, 2021

Seven Reasons Why Branded Social Posts Fail

Social media looks easy for the same reason writing looks easy, because we all do it. But anyone who does either professionally knows that…

May 18, 2021

Seven Reasons Why Branded Social Posts Fail

May 18, 2021

Marketing As Factory Work Is A Real Grind

Back in the 20th century, the holy grail of marketing was to become a “heavyweight champion of the world” brand like Coca-Cola, or Disney…

May 11, 2021

Marketing As Factory Work Is A Real Grind

May 11, 2021

What Should A B2B Content Strategy Look Like?

The world of content strategy has a problem. Hucksters are inundating the Internet with flowcharts, infographics, and diagrams, enough now…

May 11, 2021

What Should A B2B Content Strategy Look Like?

May 11, 2021

Social Media Breakthroughs Have a Simple Formula

Despite all the talk out there about the importance of content and social media to any brand, there’s still no shortage of branded…

May 11, 2021

Social Media Breakthroughs Have a Simple Formula

May 11, 2021

Jason Patterson

Jason Patterson

Freelance Content Strategist; Twitter: @content_grinder; LinkedIn: https://bit.ly/3f7YQyX; Inquiries: grinder.content@gmail.com

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