Jason PattersonSocial Metrics Are Not Vanity MetricsThe term “vanity metrics” invites its own dismissal. Page one of a Google search on the term yields definitions such as “things you can…Jun 8, 2021Jun 8, 2021
Jason PattersonHow Do We Cure What Ails Marketing?Today’s marketers have more tools, toys, and targeting at their disposal than ever before. They’ve never been better armed to fight the…Jun 2, 2021Jun 2, 2021
Jason PattersonAre 75% Of B2B Ads Really Ineffective?A recent article by Marketing Week referenced a report from LinkedIn stating that 75% of B2B ads are “ineffective,” by which they mean they…May 19, 2021May 19, 2021
Jason PattersonDemand-Gen vs. Lead-Gen: What’s The Difference?Probably no two terms in B2B marketing get mistaken for each other as often as demand generation and lead generation. They are often…May 19, 2021May 19, 2021
Jason PattersonSeven Reasons Why Branded Social Posts FailSocial media looks easy for the same reason writing looks easy, because we all do it. But anyone who does either professionally knows that…May 18, 2021May 18, 2021
Jason PattersonMarketing As Factory Work Is A Real GrindBack in the 20th century, the holy grail of marketing was to become a “heavyweight champion of the world” brand like Coca-Cola, or Disney…May 11, 2021May 11, 2021
Jason PattersonWhat Should A B2B Content Strategy Look Like?The world of content strategy has a problem. Hucksters are inundating the Internet with flowcharts, infographics, and diagrams, enough now…May 11, 2021May 11, 2021
Jason PattersonSocial Media Breakthroughs Have a Simple FormulaDespite all the talk out there about the importance of content and social media to any brand, there’s still no shortage of branded…May 11, 2021May 11, 2021